Thanks to our refined software, Layoutweb monitors the Web to understand where users are talking about a brand or its product/service and, more particularly, what they are saying about it. We can intervene to remedy critical situations and, wherever necessary, carry out a "cleaning" of unauthorised uses of the brand or defamatory negative comments.
Blogs, forums, social networks, portals and sector sites are the "new piazzas", where anything and everything is spoken about and compared. Nowadays, users rely on comments left by others before proceeding to purchase a product and the Web has an inevitable impact on the decisional process.
For this reason, it is critical for companies to carefully monitor their own reputation and, if necessary, intervene.
In the face of negative opinions on a product or brand, Layoutweb, in agreement with its customer, implements the most suitable intervention method:
- a public reply to a negative comment
- private contact with the user, wherever possible
- private contact with the publisher/s, making them aware of the ethics involved as well as publication opportunities or an intervention of a legal nature, in collaboration with the Terrano law firm.