SEARCH ENGINE OPTIMIZATION
SEO activity is the first step towards achieving a good search engine placement for a website. If the optimization is done properly, the placement can be achieved in a "natural" way among the results (organic placement), with an excellent return on investment.
But what indexes do search engines use to evaluate the quality of a site and place it? Every day, Layoutweb studies changes affecting search engine results pages and analyses any alterations in the parameters used by the engines.
This requires constant monitoring of the keywords and keyphrases that increase a site's traffic, as well as the Trust Rank to respect the rules that determine its placement.
Activity outside the site (link building)
is also vital in helping placement, just as it is important to draw up original and dedicated content (SEO copywriting).