LayDistilled is a tool that "listens" to and analyses the Web and social media. Using this highly developed software, around 4 million clips are collected on a topic or a brand every day, giving rise to an information flow consisting of news, posts, articles, comments, pages, or even simple quotations, in 50 languages from 150 countries.
Thanks to its search filters, LayDistilled analyses each clip received, identifies the pages where your brand is mentioned, and sorts the information based on various parameters.
All of this allows the company to not only acquire press reviews directly from the Web, but also assess its reputation on a regular basis and know what is being said about its brand. Finally, we compare these data with that of competitors, in order to plan the best digital communications strategy.