DIRECT E-MAIL MARKETING
The majority of Internet users regularly monitor their Inbox and for this reason emails are the ideal medium for promotional one-to-one messages that cater directly to a well-defined target.
"Permission based" emails, i.e. those based on the express consent of the user, have enormous potential to establish initial contact between company and user or to foster loyalty thanks to existing relationships.
In the first case, Direct Email Marketing (DEM) is a powerful tool, since it is designed to involve and encourage the action of users. In the second case, the Newsletter, with its periodic targeted mailings, lends itself to consolidating an already established relationship.
Layoutweb analyses the results of each email marketing action to plan fresh communication strategies.
In the lead generation era, having a website that transforms its users into "hot" contacts to help create business (and therefore potential customers to target) gives you an edge over competitors. Layoutweb is the vehicle that can guarantee this.