REDIPANE is a chain of bakery cafés serving bread, pizzas, focaccias, cakes and desserts prepared with very high quality ingredients, in order to maintain the traditions and flavours of the art of bread making. In addition, the Company offers an efficient catering service for companies and a take-away service for individual customers. Services:
Analysis and Strategy
Website Development and Software Engineering
The Company's philosophy is that of combining the ancient flavours of tradition with contemporary lifestyles and therefore to spread brand awareness through new communication channels as well
In order to meet their requirements, first of all Layoutweb designed a website with a graphic concept that combines tradition and modernity. In addition to a rich section dedicated to the REDIPANE menu, it created a "Piazza" on the website, a social area with Facebook updates, and the opportunity of contributing to the blog and photogallery.
The web agency was also responsible for web marketing, and planned and managed the contents of the company blog and official Facebook page, promoting the increase of brand awareness through posts and news about different initiatives and special promotions.
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