Cesare Ragazzi Laboratories is a trademark owned by AdviCorp Plc, an English investment company operating at an international level. In its trichological sector the brand offers the CNC® hair replacement system, as well as high-quality products and treatments for the health of skin and hair. Services:
Analysis and Strategy
Website Development and Software Engineering
Search Engine Placement
Statistical Analysis and Reports
The company engaged Layoutweb's services to monitor the web in order to evaluate the trademark's web reputation and plan targeted interventions accordingly.
Layoutweb therefore put in place a wide-ranging communication and web marketing plan, beginning with the creation of a new website, with sections giving scientific details, a magazine dedicated to hair, and an e-commerce store selling trichological products.
At the same time, intensive attention was focused on the web, social network interventions, blogs, forums and targeted portals.
Of particular importance was "cleaning the web" of damaging and defamatory interventions against the brand and the seeding activities towards the creation of a new image.
In addition, Layoutweb conceived and developed software for the follow-up analysis of thousands of contacts generated by the web as well as a custom care system for the verification of the performances of individual web centres.
The company achieved the removal of hundreds of comments, interventions, posts and articles that were damaging to the brand image and has spread knowledge of this new reality on the web.
The website and the online advertising campaigns have produced thousands of profiled contacts, leads that have generated in-store traffic, to the benefit of the individual affiliated centres and of the parent company.
Go to Layoutweb project