Strategic Digital Advisors.


Founded in the mid-19th century by Giuseppe Borsalino together with his brother, Borsalino is world leader in the manufacture of hats. An icon of Made in Italy, the trademark has become synonymous with its product thanks to the quality and style of its collections.

Analysis and Strategy
Planning and Creativity
Website Development and Software Engineering
Web Marketing
Statistical Analysis and Reports
Digital PR

The project:
Notwithstanding the global fame of the Borsalino hat, the trademark asked Layoutweb to draw up an effective digital communication plan that will spread the values of the Maison even to the protagonists of the modern fashion system and to very young people.

In addition to creating a new responsive website, with a design of great impact, a dedicated magazine, and constantly updated and on-target content, Layoutweb started extensive digital PR and social and conversational initiatives centred around the brand, with the collaboration and involvement of important stylists, fashion editors, fashion icons and bloggers from around  the world.

The web agency's network has brought and continues to bring prestigious results to Borsalino: outstanding names in the world of international fashion are not just talking about their hats, but featuring them on the home pages of the most important fashion magazines in the world, from Marie Claire to Vogue and  even the New York Times. Shares on the company's social network increase every day and Borsalino is attracting a large following on the Internet, winning over even the youngest fashionistas.

Go to Layoutweb project
Company Number 8450413 - VAT Number 170238918 | Legal notes

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