PreGel is an Italian food company, a leading manufacturer of semi-finished products for ice cream, yogurt, pastry and coffee shops. Founded in 1967, in time the company has grown steadily from a small business, supplying local
gelato and pastry laboratories, to become a symbol in the market of homemade gelato with ever new products and thanks to the market launch of the first Yogurt ice cream in 1985.
The company's mission has always been to foster the development of the market of homemade gelato, supplying gelato makers and pastry chefs with an increasingly wide choice of products, characterized by high quality, constant research and innovation.
Search Engine Optimization
PreGel has entrusted Layoutweb with redesigning the company's website, developed in 5 languages in order to make it more accessible to its users: the agency, building the new version around a graphic idea strongly supported by the client, made even more intuitive and immediate, by focusing on improving the user experience.
PreGel's website, in fact, being mainly dedicated to gelato artisans, pastry chefs and professionals in the catering sector, contains a very complex structure behind light and clean graphics, organized in order to provide users with all the information - even the most detailed and technical - on each of PreGel' products: ice-cream shops, patisseries, Yogurt stands and Coffee Shops.
For this reason, right from the website's homepage, the route is differentiated according to families: through each of the four tabs you can enter the reference section, where you access the subfamilies of products, on to a particular product file: here the product is shown in detail, with information on the packaging and tips for the preparation and recommended matchings.
In each product file is also a very visible call to action, and the user, through registration, is given the opportunity to connect to the Cookbook section, with many ideas and valuable suggestions for the use of PreGel products and the presentation of creations in the shop window.
PreGel brands are also clearly visible on the homepage, connected to their respective mini-sites, videos of products, news and events, the latest news from PreGel and the section dedicated to those who want to open an ice-cream shop or take part in training courses, with all the useful advice and contacts.
Finally, there's the information about the company, its history full of successes and awards and a section dedicated to the certifications obtained by PreGel, both in Italy and abroad.
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