Kisené was founded in 1999 as a brand of G & C Enterprise SpA, an Italian company that has been operating in the textile industry for three generations. The brand is now a retail chain of household linen products, furnishings and lingerie with more than thirty direct outlets and subsidiaries distributed throughout the national territory.Services:
For Kisené, Layoutweb has created a new website in line with the rebranding, communication and retail concept project carried out by Dolci Advertising communication agency.
The brand repositioning strategy has primarily revolutionised the image of the individual stores, which have become more welcoming, creative and engaging, characterized by soft colours and natural tones of wooden furniture.
In the creation of the website, Layoutweb has transferred the same concept, making it an elegant showcase presentation of the company and the Kisené's franchise project, with a preview of the product lines.
In addition to the graphics, Layoutweb's work focused in particular on achieving a store locator that makes search simple and allows to easily find outlets on the map.
Based on Google Maps and the use of Google's software libraries, Kisené's store locator allows the operator to position the pin exactly on the spot where the store is: Google Maps recognises it through geographic coordinates, allowing the software to send back, regardless of the address, the real and exact location of the store and the users to locate the store they are trying to identify and how to get there, zooming in to the required detail.
Go to Layoutweb project