FullStyle is a brand that was born from the decennial experience of three generations of entrepreneurs in the textile and clothing sector.
The brand offers total look clothing lines for an elegant and trendy female audience and has recently entrusted the creation of its outfit to a new stylist, opting for a clean break with its previous image.Services:
Digital Analysis and Strategy
Design and Digital Creativity
Website Development and Software Engineering
Social Media Marketing
To express such a radical change of style and image, FullStyle gave Layoutweb's team of strategic digital advisors the task of implementing the entire strategy of online communication, essential to achieve a target such as FullStyle's.
The agency's work began with a total redesign of the website, stripped of its jauntiest face in favour of a cleaner and more linear outfit, suited to the new brand positioning in the market.
In the new website - English version online, too - FullStyle's world is told through look proposals and suggestions, combinations of styles, fabrics and colours that find their ideal expression in every context: creativity, innovation and comfort are the concepts at the foundation of the brand's philosophy, contained in the page dedicated to the "Manifesto".
Layout's responsive web allows the user to view content on any device, making browsing simple and simplifying surfing between the different sections: from news and events to the boutiques, from contacts to adv campaigns, through videos and the most original combinations to create your own outfits.
This first step has been followed by the planning of an important work of Digital PR - with the participation of some of the most influential and followed national bloggers ? and an intensive Social Media Marketing, with a total redesign of the Facebook profile, the creation of the YouTube channel and Instagram, Google Plus and LinkedIn profiles.
Go to Layoutweb project