Strategic Digital Advisors.

Brianzatende



Company:
Brianzatende is the division of BT Group managing three showrooms in Monza, Lesmo and Trezzano sul Naviglio in Italy. These shops offer all the latest products and trends in the interior and exterior blinds and sun shades industry, in addition to furnishing accessories for all needs.

Services:
Conversational Marketing
Social Media Marketing
Pay Per Click
Web Maintenance
Web Advertising




The project:
With the launch of the new website, the Brianzatende brand has distinguished its own identity from the corporate one, with its graphic design still being in line with the recently revamped BT Group website.

As a consumer-oriented site, Brianzatende.it mainly addresses potential visitors of the three showrooms as well as architects and interior designers. Therefore, it has been created to serve a very large and mixed audience, to whom the company wanted to convey an important message: in the Brianzatende showrooms, high quality is available at an affordable cost for everyone.

Navigation is intuitive and fluid, easy to access also from tablets and smartphones. A large amount of space is dedicated to the products inviting the user to 'take a walk' among the pages to discover all available solutions.   Content - as always, written in a search engine friendly way - is clear, detailed and has been grouped into easily viewable sections that guide the user through homeware, hospitality-related products and a news section with updates on events and the latest offers.

Via a CMS designed by the software division at Layoutweb, all three showrooms can manage their own content by updating each section individually with recent news and useful visitor information.
Go to Layoutweb project
Company Number 8450413 - VAT Number 170238918 | Legal notes

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