Strategic Digital Advisors.

BT Group

BT Group is a company that was started in the Brianza area in the 1950s, now well known far beyond the Italian borders, which specializes in outdoor solutions and high-quality solar protection. The company's philosophy has always been that of combining the technology of state-of-the-art products with the history of the best Made in Italy entrepreneurship. The company's first core business was the tapestry and padded sector, but since the Seventies production has moved towards the solar protection sector, starting an expansion phase which is still going on now.  

Conversational Marketing
Social Marketing
Pay Per Click
Web Maintenance
Web Advertising
Search Engine Placement
Web Hosting

The project:
The new website - which will have soon a German and an English version in addition to the Italian one - presents a fluid design, to enable the correct visualization of all its parts and complete usability on tablets and smartphones.

As its target audience is made up by architects, designers and retailers, the website had to be conceived with clean lines and a graphic design made of elegant images with strong appeal, which lead the users to browse through the sections just as they would through the glossy pages of a magazine.
The contents, essential to good placement on search engines, are always clear and detailed and keep growing with the addition of new sections.
Great prominence is given, for example, to the area dedicated to the HORECA sector, which presents in detail the components and solutions designed by the BT Group to meet specifically the different requirements of bars, restaurants, hotels, cafes, etc.
In addition to this there is also the new, dynamic PRESS AREA, which makes it possible to group and organise campaigns and press releases.
Also, the CONTACTS section (already present in the "old" version) has been updated, to enable better management and greater control of the feedback on messages sent by users.

As well as the creation and management of the website, with the activation of the German version Layoutweb will start a 360° web marketing activity - naturally in its language - dedicated to the reference market and a web hosting service supported by a server structure directly in site. 
Go to Layoutweb project
Company Number 8450413 - VAT Number 170238918 | Legal notes

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