La Forza del Leader [The Power of the Leader] contest
Want to introduce a new products line?
Need to expand your database of contacts?
Want to increase your Brand Awareness?
La Forza del Leader [The Power of the Leader] contest
For Sika, we have succeeded it through
the contest called "La Forza del Leader"
(The Power of the Leader) referring
to people who work in the construction industry
La Forza del Leader [The Power of the Leader] contest
The prize?
A week in the Caribbean!
La Forza del Leader [The Power of the Leader] contest
How to participate?
By registering on the website we created
www.posa-sika.it
La Forza del Leader [The Power of the Leader] contest
We planned digital communication strategies on national sports
newspapers, magazines and specialized portals and
implemented it through PayPerClick campaigns, Conversational
and Social Media Marketing activities.
La Forza del Leader [The Power of the Leader] contest
The results?
After 9 months:
1,300 users registered
30,000 visitors to the new website
33% of web traffic coming from ADV campaigns and Web ADV
4,000 conversions