Strategic Digital Advisors.

Product website, strategy for reaching a target audience

30 June 2015 website, created by Layoutweb for Sika, is now online. Sika is a Swiss giant leader in chemicals for construction and industry and its new website has the aim to promote the revolutionary new solution proposed by the company for adhesives and waterproofing.

The project of Ceralastic "mini-site" is part of a broader communication strategy that Sika entrusted to Layoutweb in order to give top emphasis to the new product, both online and offline.When it's time to plan a defined and targeted communication strategy, the creation of a product website can be a very effective and efficient solution, especially if it's related to PPC or display campaigns: thanks to the creation of specific content, these activities can greatly increase conversions from users.

Thanks to, the user can find all the features related to the product (including video presentation and tutorial) in a single page, easily usable from mobile too, with the possibility to quickly request detailed information.

This solution is both accessible for the user, and crucial for the company: this latest can increase its contacts database, find out more about its target and, above all, measure the performance of their dedicated online advertising campaigns at any time.

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Company Number 8450413 - VAT Number 170238918 | Legal notes

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