Strategic Digital Advisors.

FullStyle: new site, Social Media Marketing and Digital PR



06 May 2014

The Italian fashion brand FullStyle chose Layoutweb for a total redesign of digital image.
After entrusting the Dolci Advertising communication agency with its offline strategy, the brand ? which offers total look clothing lines for an elegant and trendy female audience - asked the team of strategic digital advisors for help for an online relaunch.
With the arrival of the new designer Cristiana Cartechini, FullStyle opted for a clean break with the "old" image, moving toward a less "teen" and more elegant and sober style.

Layoutweb was given the task of implementing the entire strategy of online communication, essential to reposition the brand in the market and reach its target.
The agency's work began with the construction of the new website, already online: a responsive web layout and linear and clean graphics, the site reveals FullStyle's world with images, look proposals and contents that reveal the new brand philosophy through easy and immediate browsing.

Layoutweb has also planned a major work of Digital PR, involving some of the country's most influential and followed bloggers, and an intense activity of Social Media Marketing, with a total redesign of the Facebook profile, creating the YouTube channel and Instagram, Google Plus and LinkedIn profiles.

www.fullstyle.it


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