Strategic Digital Advisors.

Kisené's new website by Layoutweb

06 November 2014

The Italian retail chain of home products, home accessories and underwear wanted a repositioning of the brand on the market: an intensive re-branding and retail concept of communication by Dolci Advertising Agency and the creation of the new Kisené website by Layoutweb.

The rebranding project, which has renewed the image and appearance of each single store, saw the birth of a clear, clean, basic website, with graphics inspired by the delicate and natural stores: an elegant showcase, that welcomes the users in Kisené's world and invites them to discover the wide collection directly in stores.
Layoutweb's work focused in particular on making a store locator based on Google Maps and on the use of software libraries from Google: this tool allows the operator to position the placeholder of the shops in the exact map of where he wants to locate the stores; the software returns, independently from the address, the exact position of the real store, thanks to the identification of geographical coordinates. In this way, the user can locate the store he is looking for on the map and find how to get there.

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