Sika Italia is the Italian branch of the Swiss multinational leader in the sector of construction and industry products. In 2011 the company acquired Technokolla, which produces high-quality glues, adhesive, stuccos, sealants and substrates.
Analysis and Strategy
Planning and Creativity
Website Development and Software Engineering
Search Engine Placement
For some time now Sika Italia has been relying on Layoutweb for its digital communication and the organization of every aspect of its competitions, from the creation of specific websites to the whole of communication planning.
The first contest, The Strength of the Leader, put up as prize a trip for two people to the Caribbean and its first aim was that of promoting the Innovative Tile System new line of substrate products. The initiative was also intended to stimulate target users' registration to the website in order to facilitate data collection and further expand the database of contacts.
The second and current contest, Work&Win, was conceived and developed by Layoutweb to drive the increase of brand awareness and promote Sika and Technokolla sales through the direct involvement of retailers.
The contest consists of three phases and will give away MiniPads, gift vouchers and, as a final prize, two Fiat Doblò vans.
Go to Layoutweb project