Strategic Digital Advisors.


For over 60 years Illa has been producing alluminium cookware with non-stick coatings. The company truly represents the Made in Italy brand values since their entire production cycle is carried out in Italy, in the production plant of Noceto (province of Parma), with export shares of over 90%, the most important industry retailers among their clients and customised products for private label companies.


Analysis and Strategy

Planning and Creativity

Website Development and Software Engineering

Web Marketing, with a focus on Conversational Marketing

Pay Per Click

Statistical Analysis and Reports

The project:
Illa has chosen Layoutweb Ltd. to take care of their entire digital communication and the creation of the new website, with the objective to convey its values that have set apart the brand ever since to retailers, cookware professionals and consumers.

The team of Layoutweb Ltd. has been focussing right from the start on communicating Illa's strenghts, highlighting the 100% Made in Italy production, its technologies and efficiency of the production plants, product quality and the transparency that distinguish the company.

This new responsive website has been developed with a clear and linear graphics design in mind: intuitive site sections are easily accessible from the homepage, guiding the user among the various product lines to discover the different technologies that characterise Illa's production and coatings as well as useful tips regarding maintenance and care of Illa's pots and pans.

A special section is dedicated to buyers: here, professionals can learn about Illa's distinctive features and retrieve more technical information, from material characteristics to the quality features of the raw materials, all originating from European or EU-certified manufacturers.
Illa's products are divided into product lines: each one of those distinguishes itself with a different colour and contains several sub-lines equipped with technical information regarding functionality and its recommended use.
Every single item has its own detailed technical specification with useful details both for professionals and consumers.

In addition to the Italian and English versions of the website, the German and Russian versions will be launched to serve the company's main target markets.

Layoutweb Ltd. will be creating and executing a full-service digital communication strategy for Illa, with a particular focus on conversational marketing.
Go to Layoutweb project
Company Number 8450413 - VAT Number 170238918 | Legal notes

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