CUSTOM SpA, started in Fontevivo (Parma) in 1992, is a leading company in the production of points of sale, industrial, ticketing and gaming, aviation and mobile sector systems. Since 2008 the holding company CUSTOM Group Spa includes, in addition to CUSTOM Spa, Fasy, System Retail SpA, CUSTOM America Inc, CUSTOM GMBH, CUSTOM Production Europe Srl, Netrising, Bizeta, Maxima and operates in over 50 countries, to which it exports 60% of its production.
Website Development and Software Engineering
Search Engine Placement
Statistical Analysis and Reports
The site custom.it has come out in its new role with the versions in Italian, British and American English, Spanish, Russian, Chinese, French, German and Portuguese, to cover the company's principal markets.
From the style of the new logo, which has abandoned the old colours to wear a more elegant and refined monochrome, the graphics have been redesigned to become more modern and linear, as well as soberer and cleaner, to make the user's browsing more pleasant. Of course the website is designed in web responsive key and therefore ideal to fit the displays of smartphones and tablets.
The heart of the new project is the product search by category and by application field: within each business unit the user can activate a quick search and find the best solution for their needs in a few clicks.
Moreover, thanks to the configurator, developed entirely by Layoutweb, users have the opportunity to discover the product that best suits their CUSTOM needs completing a set of short multiple choice questions; at the end of the route, the recommended product is compared with a series of similar products.
From SEO point of view, to enhance the positioning of the site on Google, the contents of the various sections have been implemented and, to allow the user to interact more easily with the company, immediate and well visible calls to action have been included on every page to contact CUSTOM and request information.
The website's CMS has been made entirely by Layoutweb software engineers to meet the customer's request to be able to act directly on almost all of the contents: the leaflet, for example, large but very organic and rational, consists of a series of content blocks managed by the site administrator. Each block - tables, images, product cards, galleries, videos - can be inserted if needed, with "Automatic" adjustment of the page graphics.
All this of course is manageable on the different languages.
Go to Layoutweb project