The cookware brand Illa is now online with its revamped website, designed and developed by Layoutweb Ltd. The objective of the new digital communication strategy is to clearly and transparently convey all values of the corporation that has been manufacturing
aluminum cookware with non-stick coatings for over 60 years.
The site, which has been created according to responsive web design standards, will be launched not only in Italian and English, but also in its German and Russian versions. With linear graphics and major image space, the website incorporates all important information for industry buyers and other professionals. A main focus has been laid on the production cycle, material quality and production technologies. All products are divided into the single product lines and include a detailed technical specification as well as useful information for professionals and consumers.
Layoutweb Ltd. takes care of the entire digital communication for Illa, with a special attention towards conversational marketing in order to increase brand awareness online.